DesignModern Foot & Ankle is a central Florida podiatry brand that I worked on at the agency. I collaborated with a team to refresh the established brand identity, developing various style scapes to align with their strategic vision. I led the production process, with a primary focus on modernizing the text treatment and visual identity across all collateral to achieve a minimal aesthetic.
Discovery
During the discovery phase, we explored multiple visual directions through stylescapes, gathering inspiration and aligning on tone, mood, and design intent. This stage helped define the foundation of the brand’s aesthetic and guided our creative decisions moving forward.
Delivery
We brought the chosen direction to life through refined brand assets and collateral. The final identity features a minimal, dark aesthetic supported by updated brand guidelines, business cards, and example materials. We also fine-tuned the original brand blue, softening it to a more balanced, less saturated tone.
