DesignModern Foot & Ankle is a central Florida podiatry brand that I worked on at the agency. I collaborated with a team to refresh the established brand identity, developing various style scapes to align with their strategic vision. I led the production process, with a primary focus on modernizing the text treatment and visual identity across all collateral to achieve a minimal aesthetic.
We explored a variety of stylescapes with the client, presenting different visual directions. In the end, they chose a minimal, dark aesthetic. From there, we developed example collateral pieces, business cards, and brand guidelines to reflect the new look. We also refined their original brand blue, adjusting it to a slightly less saturated tone.
